The Signature
A guided branding workshop and website built from advanced templates customized around your unique brand identity—for caring professionals ready to show up authentically online.
$4,200 USD
Considered
✳︎
Crafted
✳︎
Distinctive
✳︎
Authentically You
✳︎
Resonate
Considered ✳︎ Crafted ✳︎ Distinctive ✳︎ Authentically You ✳︎ Resonate
Package Details
You are established in your work. You know what you do and who you serve—but when it comes to putting it into words and expressing it visually, something feels off. Your current presence doesn't quite capture who you really are or the depth of what you bring.
You're ready for a website that doesn't just look professional. You want one that feels authentically, unmistakably you.
Brand Development:
Hour-long guided branding workshop
Choose from 3 custom brand identity directions (font pairings, color palettes, visual style, simple wordmark treatment) with two rounds of revision.
Messaging framework (positioning statement, key values, tone descriptors) with one round of revision.
Website:
A narrative driven website guided by our advanced design templates with up to 4 core pages built around your custom brand identity
Ability to customize templates with additional sections or functionality.
Mobile-responsive design
Blog setup, calendar booking integration, or one additional custom function
Up to 3 sourced stock images (you provide professional photos)
Support:
Customized content creation guide
Photography guidance
Brand guidelines
Launch day walkthrough call
30 days post-launch technical support
“the whole process was timely, professional, and surprisingly easy. Eileen has amazing taste, is a total joy to collaborate with, and Eileen has a real gift for making intimidating projects feel simple and manageable.”
Karen OrensteinThe Journey
week 1 - 2
Brand Development
You'll complete a thoughtful branding questionnaire prior to a one hour branding workshop that helps you clarify your values, positioning, and voice. I'll synthesize your responses and develop 3 curated brand identity directions—each with coordinated fonts, colors, visual style, and a simple wordmark treatment. You'll receive these as a visual presentation to review at your own pace before making your selection.
week 3 - 4
Website Build
You choose your brand direction and I get to work. Using your chosen identity as the foundation, I build your custom 1-3 page website, integrate your content and photography, and set up your blog, booking system, or custom function. You'll receive a preview link at the end of the build week.
week 5 - 6
Refinements & Launch
We refine together. You provide feedback, I make adjustments, and by Friday of your launch week your site is polished, tested, and ready to go live. Launch day includes a walkthrough call and complete handover.
Is Signature Right for you?
Signature is perfect if you:
Are ready to invest in thoughtful brand development
Need more than standard templates—you want a site built around your unique positioning and voice
Need additional functionality like a blog or booking functionality
Appreciate a guided process with clear milestones and deliverables
Can work with a development timeline between 4 - 6 weeks.
Consider Bespoke ($10K+) if you:
Need comprehensive brand strategy built from the ground up
Want a full custom logo suite and complete visual identity system (not just wordmark)
Require a completely custom website design (not template-based at all)
Have complex functionality needs or require 5+ pages
Are building something meant to scale (group practice, large organization)
Want extensive brand guidelines that govern all future communications
Need a longer, more exploratory discovery process
Find your right fit
The Essentials
$2200 USD
BRAND KIT + WEBSITE
Polished presence from field-tested templates, with a guided content creation process and focused 1-week build.
Perfect for caring professionals who want a polished presence at an accessible price point.
The Signature
$4200 USD
BRAND FOUNDATION + WEBSITE
A guided branding workshop and website built from advanced templates customized around your unique brand identity.
For caring professionals ready to define their unique presence and show up authentically online.
The Bespoke
$10k+ USD
BRAND SYSTEM + CUSTOM WEBSITE
Fully custom and comprehensive branding and design for businesses that’s ready for the next chapter.
Comprehensive branding and web design for caring professionals ready to build a lasting legacy.
Ready to get started?
Filling out this short project form helps me understand your needs before our consultation call. Answer what you can—if you're unsure about anything, that's completely fine. We'll talk through it together.